Introducing the City Collection
A Universal Experience
There's no better place to explore personal style than London. It's a city that thrives on self-expression, where what you wear can say as much about you as the words you speak.
Historically, Taylor Morris has drawn inspiration from West London; it's iconic streets, vibrant communities, and timeless landmarks. But as an independent British brand, we recognise London is much more than one corner of the city.
The City Collection marks a shift in our storytelling. This time, we focused on the heartbeat of London: the commuters. From corporate professionals to creatives, from hospitality workers to entrepreneurs, London is a fast-paced city where everyone is constantly on the move. We designed frames to fit every situation...versatile, practical, yet unmistakably stylish.
With over seven million daily trips into central London, commuting offers an unparalleled opportunity for people watching and inspiration on style, food, and culture. While the City Collection celebrates the lives of Londoners, it's not just for London. The daily rhythm of commuting, of navigating the city with purpose and style, is a shared experience in every major city worldwide. We hope these frames resonate with commuters everywhere.
The City Collection is about life in motion. About capturing the energy of the streets (both above and underground), and the confidence that comes from knowing your frames are as adaptable as you are. Afterall, in a city that never slows down, why should your style?
Commuter Style
Over the years, I've noticed how fashion has even crept into professional spaces. While there will always be roles with strict dress codes, more and more companies are embracing individuality, allowing employees to showcase their personal flair in the office.
Interestingly, the influence goes both ways. What was once considered "classic office wear" is seeping into street style, creating a dialogue between tradition and modernity.
For the City Collection, we wanted to capture this dynamic. To do so, we sourced our wardrobe from MOSS, another well known British brand that spans black-tie elegance and smart casual versatility. We wanted to tell the story of the ordinary commuter, the daily rhythm of London life: heading into the office, strolling through a park, grabbing a coffee, catching up on the morning paper, and perhaps shedding a layer to meet friends after work. It's everyday life, but also where style happens.
Office Aesthetic
What's up with the new City Collection graphics, you ask?! Well we thought you would never ask.
We wanted to take everyday office supplies that we're all used to and transform this into our graphic design for the new collection. Think post-it notes, file folders, time cards, office key cards... the whole lot.
Author: Raven O'Reilly
City Collection
Creative and Art Director: Raven O'Reilly raven@taylor-morris.com
Assistant Creative: Maria Douton maria@taylor-morris.com
Photographer and Editor: Ryan Howard hello@ryanxhoward.com
Modeling Agencies: Body London and Zone Models
Wardrobe: Moss
