London isn't made up of one postcode...

For the first time, we're stepping outside our West London roots and introducing frames named after the neighbourhoods that have shaped generations of culture, creativity and nightlife: Hoxton, Dalston, Angel and Aldgate.

To bring the collection to life, the Taylor Morris team spent the day moving through East London exactly as locals do- riding Lime bikes between the Sheperdess Cafe, Ridley Road Market, Dusty Knuckle and afternoon glasses of wine at Dan's. No polished production crew, no oversized campaign buget, just a group of friends, brand new frames, and the part of London that inspired the collection.