For the first time, we're stepping outside our West London roots and introducing frames named after the neighbourhoods that have shaped generations of culture, creativity and nightlife: Hoxton, Dalston, Angel and Aldgate.

To bring the collection to life, the Taylor Morris team spent the day moving through East London exactly as locals do- riding Lime bikes between the Sheperdess Cafe, Ridley Road Market, Dusty Knuckle and afternoon glasses of wine at Dan's. No polished production crew, no oversized campaign buget, just a group of friends, brand new frames, and the part of London that inspired the collection.